No matter how ground-breaking your product is, without a good sales pitch, it is not going to capture the mind of your audience. Sales is the art of finding and conveying the reasons why your audience needs your product. An effective pitch targets the audience’s pain areas with a competitive intensity to create an impact on the consumer’s mind.
Presenting your proposition in front of the interested customers with a smartly developed pitch is a crucial part of the sales cycle. If you are looking to train the behavioural skills in your sales team, McMurdo Consultations is one of the go-to names for pitch development Sydney.
Our experience in pitching has helped organisations secure deals worth millions of dollars, helping organisations convert the must-win opportunities when they present themselves. Our sales pitch development training introduces sellers to the fundamental skills needed to engage and interact with buyers. With our help, your sellers use established behaviour and strategies to respond to the consumer needs, assess the current and prospective accounts, and improve the conversion rate by building effective business relationships.
As sales leaders, one of the first things you need to develop is a deep knowledge and understanding of the vision, challenges, strategies of your target audience. Do background research before the presentation, find the technical language that they speak and are comfortable in, and then use this knowledge to deliver information in the best way possible.
Having a dedicated pitch team in place is crucial for the sustainability of your sales pitch efforts. Instead of making every member in your sales team speak, establish a pitch team that has access to the tools and resources to take your pitch from good to great. Have each member in your pitch team a clearly defined role and a leader who has the final say about the proceedings.
The sales pitch development journey must also include creating a critical path from the day you know about the pitch to the day you are delivering the documents. Break it up into weeks and days, highlight key milestones along the way, add the meetings you have, or want to schedule, and update the timeline regularly. As a sales leader, you need to understand the value of effective time management in a sales cycle.
A sales war room is one of the critical aspects of sales success. In your briefs, discuss the key client issues, their needs, and their struggles to develop an elevator pitch that best captures their intrigue.Use the client history and relationship to discuss the risks and rewards of using your products, and present a thorough competitive analysis to place your product or service as a superior alternative to what they were planning on using before your pitch.
Before you go too far into your pitching and preparation, make sure you have an end goal as to what you want to achieve from the pitch. Assess the situation to form a go-no-go decision to avoid spending too much time and resources on a situation you cannot win. Also, prepare the answers to potential questions that your audience might ask and prepare a few of your own.
What you’ll learn from us!
Here is a brief discussion into what our pitch development services entail for sales teams that work with us!
An effective pitch should complete one of the two agendas – it should establish your product as the only solution that will help your audience overcome their challenges, or it should create a doubt about the solution they were planning to use before your pitch. Your pitch should contain a combination of rational and emotional factors.
Pitch development training from McMurdo Consultants helps you identify the unique solutions that will work for your target audience based on the key metrics that drive the success of your business. Contact us today for more insight into how to develop custom elevator pitches to ensure a higher conversion rate in key opportunities.