What Clients Say...

We recognised over 18 months ago that we needed to support our sales team, who are technical experts in our field, with some advanced sales techniques & skills development.

David McMurdo talked with us in detail; analysed our business & developed an effective program for our sales leaders; enhancing their sales coaching skills & through this has delivered two exceptional conference workshops for our direct sales force & more recently for our distribution partners. Furthermore through the coaching program we are driving noticeable improvements in results.

David has also worked directly with me on the recruitment of the right skills & abilities across our sales leaders.

Our goal is to raise our core sales capabilities – we sell high quality products & need to provide a great value proposition for our customers. David’s programs are helping us achieve this without any question

David’s approach to sales leadership development is practical, insightful, and action-oriented. It matches the pace of our organization and leads to an effective way of building strategic cohesion and alignment.

David’s approach to training and coaching meant he was able to provide easy to implement frameworks to really accelerate the Sales & Marketing teams effectiveness. Our planning and presentations for our key customer pitches improved significantly and delivered real results thanks to David’s expertise. The team also appreciated and benefited from the individual coaching and feedback that David offered.

David is playing a pivotal role assisting Rexel to build a nationally cohesive sales leadership team through its Sales Excellence Program. The high level of engagement happening with our State Sales Managers has definitely been enhanced by David’s interactive training sessions which have been purpose built for Rexel. I truly believe the great engagement stems from the customisation of the content and David’s unique ability to command and interact with his audience. Our sales leaders are now better equipped to lead, coach and train their external sales teams, leading to much improved results.

David’s ability to quickly engage and influence our sales teams has proven to be a key enabler for swift and flawless execution in our ability to continually develop sales leadership / coaching and client focused sales capability broadly across the Insurance House Group. The outcomes through David’s engagement have been both cultural and financial and we will continue to engage McMurdo Consultants as our primary sales development consultant.

We engaged David to support us in building a framework for a more effective, structured and strategic approach to our National Accounts planning. The training was very insightful, easy to implement and most importantly very engaging. This has allowed our teams to develop an improved quality of persuasive and customer centric proposals. The tools developed, such as Plan On A Page, have allowed us to build stronger relationships supporting retention and driving growth.