We recognised over 18 months ago that we needed to support our sales team, who are technical experts in our field, with some advanced sales techniques & skills development.
David McMurdo talked with us in detail; analysed our business & developed an effective program for our sales leaders; enhancing their sales coaching skills & through this has delivered two exceptional conference workshops for our direct sales force & more recently for our distribution partners. Furthermore through the coaching program we are driving noticeable improvements in results.
David has also worked directly with me on the recruitment of the right skills & abilities across our sales leaders.
Our goal is to raise our core sales capabilities – we sell high quality products & need to provide a great value proposition for our customers. David’s programs are helping us achieve this without any question